The Makings Of Good PR – Today

PR is not just a campaign, it’s not a once off, and it definitely should not work in isolation in terms of communications. Public Relations is a fantastic addition to your marketing mix; a key player in the digital and social mix. Why? It’s all about content. What makes great PR is not the one-off […]

The Most Effective Social Media for B2C Businesses.

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As a follow on from last week’s post on B2B social media, thought I’d touch on the results from the Content Marketing Institute global survey about content and other digital marketing successes from a B2C perspective. 76% of B2C respondents use promoted posts (e.g. boosted Facebook posts and promoted tweets and pins). 61% of these […]

The Role Of Marketing In Business Development For B2B Companies

When businesses globally are looking for efficiencies, is Marketing a cost or critical investment to a company’s future? The role of marketing is to commercially and successfully support the Business Development function. When BD is a critical function for those who must do this to survive, spending on marketing needs to have a clear ROI. […]

The Google’s Search Quality Rating Guildlines

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Last year Google updated their Search Quality Guidelines so what does this mean for your site? Basically they are trying to get the algorithms to outwit deceptive or manipulative behaviour and assign better rankings (higher organic search results) to pages with  content relevant to the search term used. Quality guidelines – basic principles Make pages primarily for users, not […]

The Clickbait Issue

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Content marketing has a clickbait issue Historically clickbait is when an article doesn’t end up delivering on it’s headline or photo and the site or page is setup with the intent of generating revenue at the expense of quality, accuracy and user experience. The definition has expanded over time to include the low quality content […]

What is freebooting?

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Imagine your company created a video and shared it on Youtube only for the video to be ripped and reposted on another platform like Facebook. This instance of the video generates millions of views and you end up not getting any return for your investment. This is freebooting it is one of the biggest issues facing […]

Microsoft ends support for older versions of Internet Explorer

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Microsoft’s push towards Windows 10 continues. Microsoft has finally moved on from its aging Web browsers as Internet Explorer 8, 9 and 10 received their last security updates and entered end-of-life last week on January 12. Only the most current version of Internet Explorer (IE11) will receive technical support and more importantly security updates. Microsoft released it’s […]

Windows 10 now on more than 200 million devices

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Windows 10 is now in use on more than 200 million active device after about five months on the market, according to figures released by Microsoft on Jan 5. However the bundled internet browser Microsoft Edge is trending in the wrong direction with many of those users reverting back to Chrome and Firefox. Chrome maintains […]

WordPress 4.4 “Clifford”

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Version 4.4 of WordPress, named “Clifford” in honor of jazz trumpeter Clifford Brown, is available. If you have maintenance agreements with us we will be updating your sites shortly once we have identified that there are no conflicts with our core plugins. Remember to backup your site before upgrading.

Tips and checklists

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Building a website involves a strategic process. Websites are often the first place anyone who wants to do business with you will go to. From the moment they land, they will form an impression of who your company is and what it does. It’s takes a second to form an impression and one click and […]