ONE OF THE MOST POWERFUL DIGITAL TOOLS
Email marketing is a powerful sales and marketing tool as it not only allows you to reach out to a larger audience but it has the ability to engage with them individually.
Linked to a blog on your website, it’s even more powerful as it drives traffic to your site.
An email marketing campaign using Electronic Direct Mail (EDM), eNewsletter or a collaboration tool can have many benefits. It can be targeted to generate sales, position you as a leader in the industry or just keep clients engaged in your company.
Based on research, it is a cost efficient and effective way of reaching targeted audiences. However, because of this, it is now used extensively. So doing it well is important.
One Digital can assist in building effective email campaigns that deliver the highest return. We will integrate this with other marketing activities and apply our experience in consumer behaviour to maximise click throughs and the right call to action.
We can assist with:
- designing brand aligned and well-structured email templates that have encourage shares, and have clear calls to action
- setting up the email service including the database
- coding and linking this to blogs, database and email marketing services
- advisory on the content and building strategic story lists
- great content and copy writing
- management and tracking the success of each email marketing campaigns.
As pragmatic marketers, we will recommend cost effective email services and help build great campaigns that will build traffic and business.
Contact us for further information.