Rename And Rebrand
Formerly the Lung Institute of Australia, the organisation rebranded to capture all respiratory health research – beyond lungs.
Brand One developed a new brand identity to resonate with all stakeholders. The colours and designs brought warmth and approachability to the brand, along with a clean and professional look to reflect its community standing.
A Fully Responsive (Mobile Friendly) Website Presenting A Vast Amount Of Information And Functionality
Design excellence + clear functionality
The new design reflected the brand and personality. It was clean and clear. The navigation had to be purpose built to house +100 pages, providing a vast amount of information on the various research areas, trails, events and stakeholders from staff to patrons.
Functionality included the ability to donate, search and register for events, memberships, fundraising, subscribe to eNews, volunteering and vacancies.
Navigation was purpose built so users could not only easily find information but the Institute could direct traffic to the desired calls to action.
Key word research was conducted to input into the Search Engine Optimisation (SEO) strategy. Content was copy written to include key words and the website was built to best practice with sound SEO incorporated, including custom written metatags, page names, tags and on-page content.