Copywriting for websites, digital and social media is a specialist skill.

Copywriting for websites

So often we’ve had clients come to us saying that they’ve spent a lot of time and money building a website but it hasn’t worked for them. Designed by technicians, the website works but it’s missing the point and is not generating business.

Great design and even a well-built website are fine but it’s the content that will push through your key selling points and lead the user to call to action you want.

Copywriting for websites is very different from writing a brochure or any other marketing mediums.

A part of a strategic marketing firm, One Digital has specialist web and digital copy writers that are degree qualified marketers.

This means that we put strategy into our thinking before we write anything to ensure that every word and every page is written with the specific audience in mind, and in the tone and style that resonates with them. Backed by a creative agency, we will also use graphics and other visuals to tell the story.

We will write:

  • Strategically so that key messages are pushed through banners, headlines, titles and graphics
  • Clear and concise copy that will engage and lead your users through a sales process
  • Well-structured content using strong headlines, sub-headlines, bullet points and visuals
  • Key word rich copy that search engines like Google will reward. We will embed key words and phrases so that your on-page content is looked after. This is essential as good and fresh content is key for search engines – in fact, it is the most important thing to do for SEO.

We take care of everything, even crafting strong copy for your meta descriptions – that’s the text that appears on a Google page when you search for something. This text alone can make the difference if a potential customer clicks on your website or the next.

Copywriting for social media

Writing for the different social media is different. Each social media will be strong for different audiences. LinkedIn will be more appropriate for professionals, whilst Facebook for others. The content, tone, length and style of writing should also be different so you use the right social media for the right audience.

At One Digital, we will strategically write specific content for each media. We will ensure that every story and every line has a purpose and we will push through the key messages to engage with the target audience.

Copywriting for blogs, eNewsletters, and more!

No time to blog or send out an eNewsletter regularly?

One Digital can assist with generating purposeful stories and can link the eNewsletter to the blog to drive web traffic. We can source, write, send and post for you taking the burden of maintaining a schedule.

Pre-approved post and content schedules and content

To build a company’s profile and brand, the team at One Digital can:

  • Build a post or send schedule for each media
  • Generate content for approval
  • Then post or send it as per the schedule, be it daily, weekly or monthly.

This way, all your digital content marketing is taken care of – strategically.

We’re just a click away from helping you.

Let’s Build


T: 1300 121 979



Level 7/222 Exhibition St
Melbourne VIC 3000


100 Harris St
Pyrmont NSW 2009


12/8 Petrie Tce
Brisbane QLD 4000


Level 32/152 St Georges Tce
Perth WA 6000

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