The Clickbait Issue

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Content marketing has a clickbait issue Historically clickbait is when an article doesn’t end up delivering on it’s headline or photo and the site or page is setup with the intent of generating revenue at the expense of quality, accuracy and user experience. The definition has expanded over time to include the low quality content […]

What is freebooting?

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Imagine your company created a video and shared it on Youtube only for the video to be ripped and reposted on another platform like Facebook. This instance of the video generates millions of views and you end up not getting any return for your investment. This is freebooting it is one of the biggest issues facing […]