Peer marketing and engaging content trumps paid advertising
Content marketing is any marketing that involves the creation and sharing of media and publishing content to win and retain customers. Quite simply, it’s information presented in a variety of formats and mediums, including news, video, graphics, digital and more!
It’s been around since marketing was invented so it’s nothing new. What’s new is how important it has become. Today, people just don’t believe what they’ve been told in paid advertising or even the news. They’ll Google and find out what others have been saying about your business, products and you before they buy.
Enter content marketing!
Content marketing is a strategic marketing approach focused on creating and distributing key and purposeful messages to your target market. This can be messages about the type of company you are, how you work, standards and what sets you apart.
As marketing strategists, the team at One Digital has the skills set in both marketing and copy writing to generate relevant and valuable content for your target market to engage with your business and services/products. This is not only good for new business but for retention of business.
It is also an ongoing process that should be integrated into your overall marketing strategy, dominating in that media space for you.
How we do it?
As only a marketing strategist can do, we will:
- Define the market position for the business and its products and services
- Profile the targeted audience so we know what media they use and what will resonate with them
- Identify and articulate the key messages to take to market
- Draft strategic copy specific to each media including social, blogs, email and online marketing
- Manage the execution, track, and report.
One Digital can act as a strategist or as an outsourced marketer for your business. In everything we do, we do strategically. Check out our cost effective packages.