GET SOCIAL AND ENGAGE YOUR POTENTIAL CUSTOMERS AND EMPLOYEES
Peer group marketing
The power is with the consumer now, not the company. People don’t want to be told things; they’re in charge. Today, peer group marketing through their reviews and recommendations is powerful.
This doesn’t mean you need to have a company Facebook or LinkedIn page, or even Tweet, but it does mean you need to:
- listen and
- most importantly respond in a timely and appropriate fashion.
Managing social risks
Just because you don’t have a social media presence, doesn’t mean you’re not on it. However, you will need to monitor and manage it. Your reputation is in the hands of your peers and customers. In an instant, this can be damaged or enhanced. One Digital can assist in putting policies and risk management processes in place. With social media, you have to plan for ‘Murphy’s Law’ as accidents, incidents and complaints will happen.
It’s all good news as social media is extremely cost effective so that both large and small businesses can see great returns from it.
Our social media strategies are designed with a specific purpose and target audience.
- We know that not every social medium will work for the business. We work closely with our clients to develop a strategy that will support the business objectives, not detract from them
- We will build a strategy that creates a two way dialogue with internal staff, media, investors and customers
- We can track and manage the strategy on an on-going basis providing the resources as an outsourced Marketing Department
- Establishing policies and integrated crisis communications plans to protect your brand.
We can help build your social media pages, create brand aligned banners, descriptions and write bios for your team. We can also extend the digital media campaigns to paid social media advertising for example on Facebook.
Our work includes:
- Twitter and more!
Not enough time to post or tweet?
One Digital has a team of content specialists. We leverage our industry experience and marketing skills to write and engage through social media. We will pre-write content for your approval that is strategically written to build your company position getting key messages out to market. We can also monitor and respond to comments and posts that are directed to your business.