<em>MBus Public Relations, BCI – Communications & Media</em>
Tobie Paulson is an integrated marketing communications professional with more than eight years’ experience working with national and international teams in professional services, IT, tourism and the arts.
She has significant experience developing omni-channel communication strategies to facilitate changes in attitude, behaviour and understanding; and executing these using appropriate platforms to deliver optimum results including engagement in brands and their value propositions.
Tobie has an extensive track record in developing and executing content marketing strategies across multiple platforms covering most digital and traditional channels. Her experience spans across the functions of public relations, corporate and product/services branding, and event management. Her roles have included the preparation of press releases, annual reports, content development and copy writing.
Completing a Masters’ Degree in Public Relations, Tobie combines her hands-on experience with skills in governance and risk management to deliver industry best practice, particularly in the digital space.