SEARCH ENGINE OPTIMISATION (SEO)
Be found for the right reasons
Search Engine Optimisation (SEO) is the process of optimising a website to ensure the search engines such as Google can accurately ‘read’ your website content and rank the website for keywords that are highly relevant to your business.
Don’t let just anyone work in the back end of your site
Anyone can promise you #1 ranking – you’ve got those emails too!
A good SEO strategy is based on exactly that – strategy. At One Digital, we take the time to understand your business and its products and services to research and identify relevant key words and phrases that drive more qualified traffic to your website. Qualified traffic means better leads and conversions.
We build only well-structured websites, deploying SEO best practice and disciplines. We ensure pages are effectively named and tagged, you have well written meta descriptions that attract users to click onto your site ahead of anyone else’s and effective content inter-linking.
Content is everything!
Search engines reward good content. At One Digital, we offer strategic copy writing services that the majority of our clients take up – for a good business reason.
When we write the copy/text that goes on each page, we not only ensure key messages are pushed out, but we embed key words and phrases that will be rewarded by Google and other search engines.
We also take care of well written text called meta descriptions, that when your website comes up in a search, the words on the search engine’s page e.g. Google makes the user choose you rather than another company – even if they may rank higher or pay for that position.
Tracking and reporting
We implement goal tracking, monitoring and reporting processes to ensure the business objectives are being met and that the website is operating optimally. Recommendations and changes will be made in consultation with you to constantly improve the website. It’s worth it as Google will reward us!