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Awesome Campaigns Can Pull Together On And Offline Media And Provide Purpose
Like to see how we could connect consumers to your brand? Your customers are jumping from touchpoint to touchpoint expecting brands to be right behind them. Both B2C and B2B brands…

The Most Effective Social Media for B2C Businesses.
As a follow on from last week’s post on B2B social media, thought I’d touch on the results from the Content Marketing Institute global survey about content and other digital…

The Most Effective Social Media For B2B Today

April 21, 2016 Social Media

The Content Marketing Institute have revealed their survey results on Paid #SocialMedia Effectiveness. Of particular interest are the mediums having the highest ROI in the B2B space. 

Most of my clients…

The Role Of Marketing In Business Development For B2B Companies

April 18, 2016 Marketing Tips

When businesses globally are looking for efficiencies, is Marketing a cost or critical investment to a company’s future? The role of marketing is to commercially and successfully support the Business…

The Google’s Search Quality Rating Guildlines

February 18, 2016 Marketing Tips

Last year Google updated their Search Quality Guidelines so what does this mean for your site? Basically they are trying to get the algorithms to outwit deceptive or manipulative behaviour and assign better rankings…

The Clickbait Issue

February 9, 2016 Marketing Tips

Content marketing has a clickbait issue Historically clickbait is when an article doesn’t end up delivering on it’s headline or photo and the site or page is setup with the…

What is freebooting?

February 9, 2016 Marketing Tips

Imagine your company created a video and shared it on Youtube only for the video to be ripped and reposted on another platform like Facebook. This instance of the video generates…

Microsoft ends support for older versions of Internet Explorer

January 21, 2016 Marketing Tips

Microsoft’s push towards Windows 10 continues. Microsoft has finally moved on from its aging Web browsers as Internet Explorer 8, 9 and 10 received their last security updates and entered end-of-life last…

Windows 10 now on more than 200 million devices

January 6, 2016 Marketing Tips

Windows 10 is now in use on more than 200 million active device after about five months on the market, according to figures released by Microsoft on Jan 5. However…

WordPress 4.4 “Clifford”

January 6, 2016 Marketing Tips

Version 4.4 of WordPress, named “Clifford” in honor of jazz trumpeter Clifford Brown, is available. If you have maintenance agreements with us we will be updating your sites shortly once…

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