What Are Google Expanded Text Ads?

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What Are Google Expanded Text Ads? Starting from October 26th, 2016 Google AdWords will no longer support the creation of standard text ads. These have been replace by a new format from Google. This along with the removal of the sidebar shows the continuation their mobile first focus with advertisers getting additional control over their messaging […]

Google Masterclass 2016

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Google held an event for members of their Google Partners program to learn some insights about upcoming and existing AdWords and Google Analytics products and meet fellow advertising professionals. Our Creative and Digital Director Scott Campbell attended a packed Masterclass at the Greenhouse at Olympic Park. Two things most people were taking about during the break; seeing real […]

What is HTTPS?

If we think of internet communication as physical rather than virtual and you wanted to send a letter to your colleague normally you would just write the letter and pass it to the postman for delivery. The problem is that anyone who handles the letter alone the way can just open it up and read […]

HTTPS Tops 30% first page rank

It’s been two years since google announced that HTTPS would become a ranking system and called for HTTPS to become the standard for everywhere on the web. In that time Google has implemented multiple algorithm updates that reward HTTPS and site adoption is really starting to gain traction, so much in fact that 30% of front page traffic on […]

Native Advertising and Content Marketing

The lens through which we view the media world is getting more focused. You have to fight to draw attention away from our phone more now than ever before. As the efficacy of traditional outbound marketing continues to wane, more and more marketers consider native advertising and content marketing as viable alternatives.  Every everyone has an ad blocker […]

Annual report season is on us

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It’s that time of year again. This year deliver a strong message to investors with a custom print or digital Annual Report with flexible pricing and add ons to suit every budget. We’ll help your business reporting be more engaging and relevant in todays market. Click to view a sample.

Top 5 things you can use LinkedIn for outside of recruitment

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Your company LinkedIn page is much more than a recruitment page. Just as face to face networking can help strengthen relationships, LinkedIn can help expand your business opportunities and networks. An active company LinkedIn profile can help drive brand engagement and brand equity with your potential and existing client base. Thought leadership – start conversations […]

Radio – A Great Medium Even Today

Radio is definitely alive and well. A new study suggests it actually energises people to get into their evening plans. We love it at Brand One as it can be paired so well with the digital platform to get more airtime with your audience. The recent study commissioned by the Australian Radio Network (ARN) looked […]

The Makings Of Good PR – Today

PR is not just a campaign, it’s not a once off, and it definitely should not work in isolation in terms of communications. Public Relations is a fantastic addition to your marketing mix; a key player in the digital and social mix. Why? It’s all about content. What makes great PR is not the one-off […]

When The Going Gets Tough, The Tough Go Marketing

It is well documented that brands that increase marketing  during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. When times are tough, it’s not the time to cut your marketing spend but time to fight harder in every way. This […]