What Are Google Expanded Text Ads?

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What Are Google Expanded Text Ads? Starting from October 26th, 2016 Google AdWords will no longer support the creation of standard text ads. These have been replace by a new format from Google. This along with the removal of the sidebar shows the continuation their mobile first focus with advertisers getting additional control over their messaging […]

Google Masterclass 2016

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Google held an event for members of their Google Partners program to learn some insights about upcoming and existing AdWords and Google Analytics products and meet fellow advertising professionals. Our Creative and Digital Director Scott Campbell attended a packed Masterclass at the Greenhouse at Olympic Park. Two things most people were taking about during the break; seeing real […]

What is HTTPS?

If we think of internet communication as physical rather than virtual and you wanted to send a letter to your colleague normally you would just write the letter and pass it to the postman for delivery. The problem is that anyone who handles the letter alone the way can just open it up and read […]

HTTPS Tops 30% first page rank

It’s been two years since google announced that HTTPS would become a ranking system and called for HTTPS to become the standard for everywhere on the web. In that time Google has implemented multiple algorithm updates that reward HTTPS and site adoption is really starting to gain traction, so much in fact that 30% of front page traffic on […]

The Makings Of Good PR – Today

PR is not just a campaign, it’s not a once off, and it definitely should not work in isolation in terms of communications. Public Relations is a fantastic addition to your marketing mix; a key player in the digital and social mix. Why? It’s all about content. What makes great PR is not the one-off […]